Retailing is one of the most popular types of businesses. It is designed for the mass market, which is why it should not be unusual for you to encounter different types of people. And if you want to increase your sales and customer retention, it is important to understand the psyche of your target audience.
Making assumptions based on limited information can give you a disproportionate solution. So you need to observe, talk to them, and know them. Here are some of the most basic points for understanding consumer psyche. Remember, behaviour changes based on what your store offers (sales and discounts, for example) or the situations they face.
1. Customers can be impulsive
There are a lot of customers who always act on their compulsions and impulses. You can capitalise on this by putting supermarket shelves close to the counters or cashiers. This should not be a problem, as many supermarket shelving suppliers can help you.
2. Customers need some leads
You may assume that customers go to a supermarket knowing what to get. But in case your customer does not have a list of things to buy, you can provide them with further clues that will draw them in a specific category or shelf. This is why welcome banners and big posters of products are important. These will get their attention and make them curious.
3. Customers love bundles
You need to keep in mind that customers do not only love discounts—they love product bundles. This is because customers always look for ways to save. As such, it is important that you include in your discount periods or seasons different types of product bundles.
These are just some of the things to keep in mind if you want to improve your retail systems and strategies. Know more about your customers by conducting comprehensive surveys.